Terms and Conditions

“Rankply,” “we,” “us,” and “our” mean the company operating this Service, registered in England and Wales, with registered offices at 950 Great West Road, Brentford, London, TW8 9ES, United Kingdom, and Plaça de Sant Josep Oriol, 4, Ciutat Vella, 08002 Barcelona, Spain.

“Service” means the Rankply platform, website (rankply.com), dashboard, APIs, the work carried out by the Rankply team under a Subscription, and all related tools and features.

“Account” means the account you create to access and use the Service.

“Subscription” means the Dedicated account manager service: the monthly paid service, described in section 3.2, in which a Rankply account manager carries out Generative Engine Optimisation work for one brand. Where the context allows, references to a Subscription also include a Legacy Plan.

“Legacy Plans” means the Standard, Plus and Pro plans. They are no longer sold. They continue for existing subscribers under the terms that applied when those subscribers signed up (see section 3.5).

“Free Plan” means access to your Account without a paid Subscription. Your Account stays on the Free Plan until you ask us to close it.

“Account Manager” means the named member of the Rankply team responsible for delivering your Subscription.

“Agreed Prompts” means the set of non-branded buyer prompts (the questions your customers ask AI engines) that we agree with you at the start of your Subscription and audit every month.

“Content” means any text, data, images, reports, recommendations, or other materials made available through the Service.

“Published Content” means articles, page copy and other materials created by the Rankply team as part of the Service and published, with your approval, on your own website or on third-party platforms.

“Brief” means the brand information you provide within the platform, including target keywords, content tone, target audience, key messages, and related details, which our team uses to inform content creation.

“Free Audit” or “Free AI Visibility Report” means the complimentary AI visibility analysis provided to all registered users upon account creation.

2.1 Eligibility. You represent and warrant that you: (a) are at least 18 years of age; (b) are using the Service on behalf of a business entity, and have authority to bind that entity to these Terms; (c) have not been previously suspended or removed from the Service; and (d) will comply with all applicable laws and regulations in connection with your use of the Service.

The Service is intended for business use only. It is not intended for use by consumers acting in a personal capacity.

2.2 Account Information. You agree to provide accurate, current, and complete information during registration and to keep your account information updated. You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at info@rankply.com if you suspect unauthorised use of your account.

2.3 Team Members. You may invite team members to access your account in accordance with your plan’s seat limits. You are responsible for ensuring that all team members comply with these Terms. You remain liable for all actions taken by team members under your account.

3.1 Nature of the Service. Rankply is a managed Generative Engine Optimisation (GEO) service. We provide: (a) AI visibility audits that check how your brand appears in answers from AI engines including ChatGPT, Claude, Gemini and Perplexity; (b) competitor and citation tracking; and (c) for subscribers, the work described in section 3.2, carried out by the Rankply team using your Brief as a guide.

3.2 The Subscription — What We Do. A named Account Manager runs your account. In the first week we hold a 30-minute kickoff call, agree with you 30 Agreed Prompts, your competitors, markets and languages, and run a baseline audit on ChatGPT, Claude, Gemini and Perplexity. Every month we then: (a) audit the same Agreed Prompts on the same AI engines and show you the raw answers and the sources they cite; (b) create 4 articles aimed at the Agreed Prompts where AI engines do not name your brand; (c) find and fix issues that stop AI engines reading or citing your pages, such as structured data, FAQs, llms.txt files and gaps in page copy — directly where you give us access to your content management system (“CMS”), otherwise as written instructions for you to apply; (d) carry out citation outreach to third-party sources that AI engines cite in your category, such as directories and listings, review platforms, comparison lists and relevant communities, without buying paid placements; and (e) send you a monthly report and hold a 30-minute review call. The Subscription covers one brand.

3.3 Who Creates, Approves and Publishes. Content is drafted with the help of AI tools and then written up, edited and fact-checked by the Rankply team. We send each article, and any change to the visible copy of your pages, to you for approval before it is published, and we publish only what you approve. Approved content is published on your own website through your CMS, using the access you give us. Where we cannot publish to your CMS directly, we give you the finished content to publish yourself. Technical fixes (such as structured data or an llms.txt file) are made within the access and scope you agree with your Account Manager. You remain the owner and operator of your website and may withdraw our access at any time.

3.4 Not Included. The Subscription does not include paid advertising, editorial PR placements (available separately and quoted on request), or work for more than one brand unless we agree otherwise in writing.

3.5 Legacy Plans. The Standard, Plus and Pro plans are no longer offered to new subscribers. If you subscribed to one of them, it continues as it is, under the terms that applied when you signed up, until you cancel it. Where these Terms differ from those terms on the features, price or billing cycle of a Legacy Plan, the terms that applied when you signed up prevail.

3.6 Free AI Visibility Audit. All registered users receive a complimentary Free Audit upon verifying their email address. The Free Audit is provided at no cost and at our discretion. We reserve the right to modify or discontinue the Free Audit at any time.

3.7 AI-Powered Features. Our Service uses artificial intelligence technology from third-party providers including Anthropic, OpenAI, Google and Perplexity. AI-generated outputs are provided for informational purposes and may not always be accurate, complete, or current. You should apply your own judgement before acting on any AI-generated content or recommendations.

4.1 Price. The Subscription costs US$499 per month, or £399, €459 or C$679 per month if you pay in GBP, EUR or CAD, as shown on our website at rankply.com/pricing and at checkout. There is no setup fee and no minimum term. Prices are displayed in your local currency (USD, GBP, EUR, or CAD) based on your location. You are charged the price shown, less any discount applied at checkout; no tax is added to it (see section 4.5). We reserve the right to change prices at any time; price changes will apply to new subscribers immediately and to existing subscribers at their next renewal.

4.2 No Free Trial. The Subscription has no free trial. The Free Audit is the way to try Rankply before you pay. The only exception is a promotional free period offered through a specific offer link (section 4.2.1). Any free trial or promotional free period that already started on a Legacy Plan runs to its end under the terms shown when it started.

4.2.1 Promotional Free Periods. We may occasionally offer a free period through a specific offer link. If you subscribe through such a link: (a) the length of the free period is the one shown at checkout; (b) you must enter a payment method at checkout, and it is saved but not charged during the free period; (c) we email you about seven (7) days before the first charge; if you cancel before the free period ends (Settings → Billing) you pay nothing, otherwise billing starts automatically when the free period ends and continues monthly under section 4.3; and (d) a free period is available once per business — if your business has already had one, the Subscription starts and is charged in full when you complete checkout.

4.3 Billing Cycle. The Subscription is billed monthly, in advance: on the day you subscribe and then on the same calendar date each month until you cancel. We do not offer annual billing. Legacy Plans billed annually continue on the annual cycle chosen at sign-up until you cancel them. You authorise us to charge your payment method on a recurring basis until you cancel.

4.4 Payment Processing. Payments are processed by Stripe. By providing your payment details, you authorise Stripe to charge your payment method in accordance with your Subscription. Rankply does not store your full card details.

4.5 Taxes and VAT. Checkout does not calculate or add tax and does not ask for a VAT number: the amount charged at checkout and at each renewal is the price shown in section 4.1 for your currency (less any discount), with no separate tax line. If you need a VAT number or other billing details on your payment documents, email info@rankply.com and we will tell you what we can provide. You are responsible for any taxes that apply to your purchase under the law of your country.

4.6 Failed Payments. If your payment fails, we will retry in accordance with our billing schedule. Your account will enter a grace period of seven (7) days from the end of the period you have paid for, during which full access is maintained. If payment is not received within the grace period, your account will be suspended. Past publications and audit data remain accessible during and after suspension.

4.7 Cancellation. You may cancel your Subscription at any time from your account settings (Settings → Billing). Cancellation takes effect at the end of the month you have already paid for: the Service continues until then and no further payments are taken. Your Account then stays open on the Free Plan. For a Legacy Plan billed annually, cancellation takes effect at the end of the annual period you have paid for.

4.8 Refunds. The month in progress when you cancel is not refunded, and no partial refunds are issued for the unused portion of any billing period, except where required by applicable law. If you are located in a jurisdiction where statutory cancellation or refund rights apply (including EU and UK consumers acting in a personal capacity, where applicable), those rights are not affected by these Terms.

4.9 Changing a Legacy Plan. Legacy Plans cannot be bought by new subscribers. If you are on a Legacy Plan and want to change it, or to move to the Subscription, email info@rankply.com. We will confirm the date and the amount before any change to your billing takes effect.

4.10 Add-On Purchases. Certain services are available for one-time purchase in addition to your Subscription plan. Add-on purchases are non-refundable once the service delivery has commenced.

5.1 Rankply Platform. The Rankply platform, website, dashboard, audit methodology, software, and all associated content (excluding Published Content and User Contributions) are owned by Rankply and protected by intellectual property laws. You may not reproduce, copy, distribute, or create derivative works from any Rankply-owned content without our prior written consent.

5.2 Your Brief and Brand Information. You retain all ownership rights in the Brief and brand information you provide to us. By submitting your Brief, you grant Rankply a non-exclusive, royalty-free licence to use, reproduce, and process that information solely for the purpose of delivering the Service to you.

5.3 Published Content. Content created by the Rankply team for you and published with your approval (including articles and page copy on your website) is owned by you upon publication. It stays on your website and remains yours if you cancel your Subscription or close your Account. Rankply retains no ongoing rights in Published Content after it is delivered, except that we may reference your brand (with your permission) as a client in our marketing materials.

5.4 Audit Reports and Data. Visibility scores, audit reports, competitor data, recommendations, and other analytical output generated by the Service are provided to you for your internal business use only. You may not resell, redistribute, or publish audit data as a standalone product or service without our prior written consent.

5.5 Trademarks. Rankply and the Rankply logo are our proprietary trademarks. You may not use our trademarks without our prior written consent.

You agree not to use the Service to:

• Violate any applicable law, regulation, or third-party rights
• Submit false, misleading, or deceptive information in your Brief or account registration
• Attempt to gain unauthorised access to any part of the Service or any other user's account
• Interfere with, disrupt, or impair the functioning of the Service or its underlying infrastructure
• Reverse engineer, decompile, or attempt to extract the source code of the Service
• Use automated tools, bots, or scripts to access or interact with the Service except through APIs we expressly make available
• Resell, sublicence, or commercially exploit the Service or its outputs without our prior written consent
• Publish or distribute audit data or reports in a manner that misleads third parties about the source or methodology of the data
• Use the Service for any purpose that would bring Rankply into disrepute

7.1 Your Responsibility for Brief Accuracy. You are responsible for ensuring that your Brief is accurate, up to date, and does not contain content that infringes any third-party rights or violates any applicable law. Rankply will rely on your Brief in good faith when creating content.

7.2 Content Based on Brief. Published Content is created based on your Brief at the time of each monthly delivery cycle. If your Brief contains errors, inaccuracies, or prohibited content, Rankply is not liable for any resulting issues with the Published Content.

7.3 Approval Before Publication. We send you each piece of content for approval before it goes live, and we publish only what you approve (see section 3.3). Please check facts about your business, products and prices before you approve. While we use reasonable skill and care and fact-check what we write, we do not guarantee that Published Content will be error-free, appropriate for all audiences, or free from factual inaccuracies.

7.4 Third-Party Platforms. Citation outreach involves submitting your brand to, or contacting, third-party sources such as directories, listings, review platforms, comparison lists and online communities. Rankply does not control those platforms and is not responsible for their terms of service, content policies, or decisions to accept, reject, remove or modify a listing or other content.

7.5 Delivery Timeframes. We plan each month’s work at the start of your monthly cycle and aim to deliver it within that month. Content goes live only after you approve it, so publication dates also depend on when you approve. We will use reasonable endeavours to meet our timeframes but cannot guarantee them in all circumstances. In the event of delay, we will notify you.

8.1 Nature of AI Visibility Data. AI visibility scores and audit data represent our assessment of your brand’s appearance in AI-generated responses at the time the audit was conducted. Under a Subscription, your visibility score is the share of the Agreed Prompts for which AI engines name your brand; it is not a share of all AI searches. AI engines are updated frequently, and scores may fluctuate. Audit results are informational only and do not constitute a guarantee of any particular outcome.

8.2 No Guarantee of Results. AI engines decide what they show and cite, and nobody can guarantee that a brand will be included in their answers. Rankply does not guarantee any specific improvement in AI visibility scores, brand mentions, website traffic, enquiries, revenue, or business outcomes as a result of using the Service.

8.3 The 6-Month Target. Under the Subscription we aim for a measurable improvement in your visibility on the Agreed Prompts within 6 months. This is a target, not a guarantee or a contractual commitment. We show you the numbers every month and review them with you at checkpoints at months 3 and 6. If the numbers are not moving at the month-3 checkpoint, we will show you why and what we are changing, and you can cancel at any time under section 4.7. Results vary depending on your industry, competitive landscape, website, Brief quality, and factors outside our control including changes to AI engine algorithms and training data.

8.4 AI Engine Changes. AI engines including ChatGPT, Claude, Gemini, and Perplexity are operated by independent third parties. We have no control over their algorithms, training data, update schedules, or policies. Changes to these engines may affect your visibility scores in ways that are unforeseeable and outside our control.

9.1 Changes to the Service. We may modify, update, or discontinue any part of the Service at any time. For material changes that affect your Subscription, we will provide at least 30 days’ notice by email. Your continued use of the Service after that notice period constitutes acceptance of the changes.

9.2 Suspension and Termination by Rankply. We may suspend or terminate your account immediately if we reasonably believe you have: (a) violated these Terms; (b) provided false information; (c) used the Service in a way that harms other users or the integrity of the Service; or (d) failed to pay amounts due. We will give you reasonable notice where practicable unless the breach is serious.

9.3 When a Subscription Ends. When your Subscription ends, whether you cancel it or it is not renewed: (a) your Account stays open on the Free Plan; (b) content we published on your website stays there and remains yours (section 5.3); (c) we stop work on your account and stop using the CMS access you gave us, which you can also revoke yourself at any time; and (d) your audit data stays in your Account and is kept in line with our Privacy Policy.

9.4 Closing Your Account. You can ask us to close your Account and delete your data at any time by emailing info@rankply.com. If you would like a copy of your data first, ask in the same email and we will send you an export. When your Account is closed, at your request or by us under section 9.2: (a) your access to the Service ends; (b) we anonymise your personal information within 30 days and permanently delete your Account data within 90 days, except where we must keep records by law (for example billing records); (c) content already published on your website or on third-party platforms is not removed by us and remains yours; and (d) outstanding payments remain due. Sections 5, 8, 10, 11, 12, 13, and 14 survive termination.

To the maximum extent permitted by applicable law, the Service is provided “as is” and “as available” without warranties of any kind, express or implied. Rankply does not warrant that:

• The Service will be uninterrupted, error-free, or entirely secure
• AI visibility scores will accurately reflect your brand's performance on any specific AI platform
• Published Content will achieve any particular level of engagement, reach, or citation
• The Service will improve your AI search rankings, website traffic, or business results
• AI engine algorithms or policies will remain unchanged

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded under applicable law.

UK and EU consumers: If you are a consumer (acting outside the course of a business), statutory rights under UK or EU consumer protection law are not affected by these Terms.

11.1 Exclusion of Consequential Loss. To the maximum extent permitted by applicable law, Rankply, its affiliates, officers, directors, employees, agents, and licensors will not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to lost profits, lost revenue, lost data, loss of goodwill, business interruption, or cost of substitute services, arising out of or in connection with the Service or these Terms, even if advised of the possibility of such damages.

11.2 Liability Cap. To the maximum extent permitted by applicable law, Rankply’s total cumulative liability to you for any and all claims arising out of or relating to the Service or these Terms will not exceed the total amount paid by you to Rankply in the twelve (12) months immediately preceding the event giving rise to the claim.

11.3 Jurisdiction-Specific Rights. Nothing in this Section limits any rights you may have under: the UK Consumer Rights Act 2015; the EU Consumer Rights Directive; the UK Unfair Contract Terms Act 1977; or any equivalent legislation in your jurisdiction that cannot be excluded by contract.

You agree to defend, indemnify, and hold harmless Rankply and its officers, directors, employees, agents, and affiliates from and against any claims, damages, liabilities, losses, costs, or expenses (including reasonable legal fees) arising out of or relating to: (a) your use of the Service in violation of these Terms; (b) information or Brief content you provide to us; (c) your violation of any applicable law or third-party rights; or (d) any content you request us to publish that infringes a third party’s rights.

13.1 Primary Governing Law. These Terms and any dispute arising from or related to them are governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

13.2 Dispute Resolution. Before commencing formal proceedings, both parties agree to attempt to resolve any dispute informally by contacting info@rankply.com and allowing 30 days for good-faith resolution.

13.3 Jurisdiction. Subject to any mandatory local law provisions, you agree to submit to the exclusive jurisdiction of the courts of England and Wales for any disputes not resolved informally.

13.4 EU Consumers. If you are a consumer located in the European Union, you may also bring proceedings in the courts of your country of residence, and you are entitled to the mandatory consumer protections of your local law. The EU Online Dispute Resolution platform is available at ec.europa.eu/consumers/odr.

13.5 UK Consumers. If you are a consumer located in the United Kingdom, your statutory rights under English law (including under the Consumer Rights Act 2015) are not affected by these Terms.

13.6 US Users. If you are located in the United States, certain state laws may provide you with additional rights. Nothing in these Terms is intended to limit any non-waivable statutory rights you may have.

13.7 Canadian Users. If you are located in Canada, these Terms are subject to applicable Canadian federal and provincial laws. Quebec residents may have additional rights under Quebec consumer protection legislation.

14.1 Informal Resolution. Before initiating any formal proceeding, you agree to contact us at info@rankply.com and attempt to resolve the dispute informally for at least thirty (30) days.

14.2 Alternative Dispute Resolution. If a dispute cannot be resolved informally, we may agree to refer the matter to a recognised alternative dispute resolution provider. Participation in ADR is voluntary unless required by applicable law.

14.3 Individual Claims Only. To the extent permitted by law, you agree to resolve disputes with Rankply on an individual basis only. You waive any right to bring or participate in any class, collective, or representative action against Rankply. This provision does not apply where prohibited by applicable law, including in Quebec, Canada.

Your use of the Service is also subject to our Privacy Policy, available at rankply.com/privacy. The Privacy Policy explains how we collect, use, and protect your personal information. By using the Service, you consent to our processing of your personal information in accordance with the Privacy Policy.

Where Rankply processes personal data on your behalf (including brand brief data and client data you upload), we act as a data processor and you act as the data controller. Our processing is governed by our Data Processing Agreement, which forms part of these Terms for subscribers and is available on request at info@rankply.com.

We treat your audit data, Brief, competitive intelligence, and account information as confidential. We will not disclose this information to third parties except as required to deliver the Service (including to our sub-processors), as required by law, or with your consent.

You agree to keep confidential any non-public information we share with you about our platform, methodology, or team that is marked or reasonably understood to be confidential.

Neither party will be liable for any failure or delay in performance resulting from causes beyond their reasonable control, including but not limited to acts of God, natural disasters, war, pandemic, changes to AI engine algorithms or policies, internet outages, third-party service failures, or government action.

We may update these Terms at any time. For material changes, we will provide at least 30 days’ notice by email before the revised Terms take effect. Your continued use of the Service after the effective date of the revised Terms constitutes your acceptance. If you do not agree to the revised Terms, you must cancel your Subscription before the effective date.

If any provision of these Terms is found to be invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect. Our failure to enforce any provision of these Terms does not constitute a waiver of our right to enforce it in the future.

These Terms, together with our Privacy Policy and any Data Processing Agreement, constitute the entire agreement between you and Rankply regarding the Service and supersede all prior agreements, representations, and understandings. Section headings are for convenience only and have no legal effect.

For questions, notices, or complaints about these Terms or the Service:

Email: info@rankply.com

Registered office:
Rankply
950 Great West Road
Brentford, London
TW8 9ES
United Kingdom

Barcelona office:
Rankply
Plaça de Sant Josep Oriol, 4
Ciutat Vella, 08002
Barcelona, Spain

For data protection matters specifically, please include “Data Protection” in the subject line.